General Equities Management Company is a full service hospitality management company and asset manager. General Equities Management recently announced a unique service for the hospitality industry: PIP for Hotels.

General Equities Management Company focuses on reducing your costs including; purchase price of a property, construction delays and change orders, negotiating Reno Rider Addendum, renovation time lines and expenses, operations efficiency, and energy expenses. Greg Strong CHA President/CEO’s 12.5 years as an owner operator and 20 years franchise services experience provides extensive knowledge and experience to assist you in identifying ways to initiate financial cost reductions in your projects.

We offer the following services to hotel franchise companies, asset managers and hotel owners for all franchise and independent hotels including:

Product Improvement Plans: To evaluate properties you own or are considering purchasing, providing detail analysis and estimated costs anticipated to renovate; providing critical knowledge for negotiating purchase price and Reno Rider agreements.
Construction Project Management assisting from start to finish new projects reducing cost and time required.
Renovation Project Management assisting with renovation process focusing on reducing time and expenses.
Management: detailed operations analysis with property specific training seminars focusing on improving guest services, revenue, and operating cost; plus pre-opening and opening assistance and training.

J Gregory (Greg) Strong CHA, President and CEO, has 32 years hospitality experience; 12 as managing Ltd. Partner for hotel properties owned and operated by General Equities and 20 years franchise service experience. Greg has completed and executed over 900 Product Improvement Plans for Carlson and Choice Hotels, overseen construction of more than 250 new projects and facilitated 450 plus renovations. His experience as both an owner-operator and franchisor corporate staff member provides full knowledge of the expectations each requires.